Our Story
Candles have always been one of our quiet rituals.
Lighting one at night. Hearing a wooden wick crackle. Feeling the body slow down without trying.
There’s something about scent, flame, and sound working together that brings a sense of calm into a space. That feeling of settling, of being present is where The Roo Co. began.
What started as a personal comfort slowly turned into curiosity. Experimenting with fragrance. Testing, pouring, and blending by hand. Paying attention not just to how something smelled, but how it changed the atmosphere of a room and how it felt to live with.
Scent as a form of Self Care
Each Roo Co. fragrance is designed to bring warmth and presence into everyday moments. Something you reach for not to impress, but to support how you want your home to feel.
Redefining the Ritual
The intention was clear from the beginning: to create candles that feel luxurious and grounding, but also clean enough to burn around children, pets, and the people we love. Candles that feel safe to return to every day — not just on special occasions.
This rebrand was born from that idea. Scent as a form of care — for your space, and for yourself.
Candles meant to be lit often, not saved
Designed to live with you
Every detail of a Roo Co. candle is considered through the lens of daily living. The sound of the wooden wick. The steady burn. The way the vessel looks on a shelf, a table, or a bedside.
These aren’t candles meant to be saved. They’re meant to be used — while cooking, working, reading, winding down. Objects that elevate a space without demanding attention.
Luxury here isn’t about excess. It’s about care.
Crafted in small batches
Our candles are made in small batches so we can stay close to the process. This allows us to refine each fragrance, pay attention to burn quality, and ensure consistency from candle to candle.
Working this way lets us focus on making candles in a way that supports sustainability, creativity, and presence and allows The Roo Co. to exist as something lasting, not rushed.
Everyday moments, made intentional
The Roo Co. is for those who notice how their environment affects them. Who understand that small rituals matter. Who value spaces that feel calm, warm, and thoughtfully put together.
These candles are an invitation to slow down. To create moments of ease in everyday life.
About our Founder
The Roo Co. came from a simple place: paying attention to how my environment affected me. I’ve always noticed that when a space feels calm, warm, and intentional, I feel more grounded too.
Candles became one of the ways I learned to shape my surroundings in a way that felt supportive. Not as decoration, and not saved for special occasions but as something practical and grounding. A small ritual that could shift the mood of a room and help me settle back into myself.
As I started experimenting with fragrance, I realized I wanted to create something that felt elevated but also easy to live with. Candles that felt luxurious and grounding, but were also clean enough to burn around children, pets, and the people we love. Candles you could return to every day and trust as part of your home.
Creating The Roo Co. became a way to bring all of that together. Scent, care, intention, and everyday living. This rebrand reflects that clarity. Slowing down, focusing on quality over excess, and creating something that feels steady, familiar, and thoughtfully made.
The Roo Co. is for anyone who cares about how their space feels, and understands that small, intentional choices can make daily life feel more grounded and calm.
Thank you for being here, and for welcoming The Roo Co. into your home.
Warmly,
Rivy
Our pledge to Sustainability
At The Roo Co, all of our ingredients and materials are sustainably sourced. Crafted from clean, USA-sourced coconut soy, wooden wicks that are made from FSC-certified wood. Our vessels are not only eco-conscious but also reusable, ensuring your experience continues long after the final flicker.
Our brand's values are rooted in responsibility, as we proudly embrace a vegan, cruelty-free philosophy. Our candles are free from phthalates, parabens, gluten, and toxins, reflecting our unwavering dedication to sourcing only renewable materials.